what is ATTITUDE ? and why is it important to you ?

Psychologists define attitudes as a learned tendency to evaluate things in a certain way. This can include evaluations of people, issues, objects or events. Such evaluations are often positive or negative, but they can also be uncertain at times. For example, you might have mixed feelings about a particular person or issue.

If you don't believe in yourself and the organization that you represent including the team, the products and the services; then, it is time to find something you do believe in.
How you react, how you think, what you say to yourself or what you believe about yourself are all within your control and are portrayed by your attitude. You must first realize that your attitude is 100% within your control and then, learn to reflect, confirm and take hold of that attitude.

Your attitude is 100% within your control! There are plenty of things in life that we have no control over. For example, there is absolutely nothing we could do about how people react to us, or our products and services. All we can do is control the manner in which we react. Yet, so many people let the reactions of others determine their outlook for the day. Think about it; are you as positive, upbeat and driven on a day full of rejection or criticism as you would be on a highly successful day?